ACADEMY
Training, Workshops and Certifications
This business area was born with the aim of providing companies and professionals with more knowledge and training in the area of fairs and events.
We developed several workshops for the MICE area, as well as created training programs "on demand" for companies and institutions with the aim of preparing teams and employees in order to acquire the necessary tools to maximize their participation in fairs.
Aimed at fair and event organizers, we are responsible for CEM Certification, a program developed by the IAEE - International Association of Exhibitions and Events, which enables professionals in the fair and event industry to obtain, in the first place, more knowledge on how to develop their activity and second, to provide them with the only internationally recognized Exhibition Management certification.
NewEvents is the ideal partner to help optimize fairs and events, as well as to promote your international organization in constant search of new business opportunities.
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Strategic consultancy in fair organization
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PEOF - Strategic Program for the Organization of Fairs
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Development and creation of New Exhibitions
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Consulting in organizing Events in the MI “Meeting Industry” area
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Budget and supplier management consultancy
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Research and negotiation with potential Fair organizers
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Show Development and Project Manangement
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Consulting in Operations, Production and Logistics for Fairs and Events
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Exhibition SWOT Analysis
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Site Inspection and Selection
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Implementation of training programs for marketing and commercial teams
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Conducting S urveys and Statistical Analysis of Exhibitors and Visitors
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Event Clipping
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Communication , Marketing and Press Advisory
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Development and implementation of media plans to promote events
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Control and monitoring of contracted means
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Management and Development of “Hosted Buyers” programs
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E-Marketing Campaigns
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Development of Trade Show Internationalization Programs
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Technical assistance in the construction / expansion / renovation of new and current Fair parks
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Crisis and Security Management at Events
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Venue Development
TRAINING FOR COMPANIES PARTICIPATING IN FAIRS
NewEvents is the ideal partner to help optimize fairs and events, as well as to promote your international organization in constant search of new business opportunities.
-
Strategic consultancy in fair organization
-
PEOF - Strategic Program for the Organization of Fairs
-
Development and creation of New Exhibitions
-
Consulting in organizing Events in the MI “Meeting Industry” area
-
Budget and supplier management consultancy
-
Research and negotiation with potential Fair organizers
-
Show Development and Project Manangement
-
Consulting in Operations, Production and Logistics for Fairs and Events
-
Exhibition SWOT Analysis
-
Site Inspection and Selection
-
Implementation of training programs for marketing and commercial teams
-
Conducting S urveys and Statistical Analysis of Exhibitors and Visitors
-
Event Clipping
-
Communication , Marketing and Press Advisory
-
Development and implementation of media plans to promote events
-
Control and monitoring of contracted means
-
Management and Development of “Hosted Buyers” programs
-
E-Marketing Campaigns
-
Development of Trade Show Internationalization Programs
-
Technical assistance in the construction / expansion / renovation of new and current Fair parks
-
Crisis and Security Management at Events
-
Venue Development
TRAINING FOR FAIRS AND EVENTS ORGANIZERS
CERTIFICATIONS
Certification Programs
NewEvents is the ideal partner to help optimize fairs and events, as well as to promote your international organization in constant search of new business opportunities.
-
Strategic consultancy in fair organization
-
PEOF - Strategic Program for the Organization of Fairs
-
Development and creation of New Exhibitions
-
Consulting in organizing Events in the MI “Meeting Industry” area
-
Budget and supplier management consultancy
-
Research and negotiation with potential Fair organizers
-
Show Development and Project Manangement
-
Consulting in Operations, Production and Logistics for Fairs and Events
-
Exhibition SWOT Analysis
-
Site Inspection and Selection
-
Implementation of training programs for marketing and commercial teams
-
Conducting S urveys and Statistical Analysis of Exhibitors and Visitors
-
Event Clipping
-
Communication , Marketing and Press Advisory
-
Development and implementation of media plans to promote events
-
Control and monitoring of contracted means
-
Management and Development of “Hosted Buyers” programs
-
E-Marketing Campaigns
-
Development of Trade Show Internationalization Programs
-
Technical assistance in the construction / expansion / renovation of new and current Fair parks
-
Crisis and Security Management at Events
-
Venue Development
Upcoming Formations
Aware of the commercial needs of fairs today, NewEvents Academy created and developed a consultative sales course in a practical and interactive way to offer promoters who need to increase the efficiency and productivity of their teams and thus improve their commercial results.
In the first place, this course intends to change mentalities and make people understand that we are in a time of change in which customer needs must be understood in order to be able to present adequate solutions.
Understanding that no one buys anymore, that it is necessary to know how to sell, that promoters do not sell square meters, but rather provide business opportunities, is essential for the modern commercial to succeed and become a “Commercial Consultant”.
Course of
Sales
Advisory
Entender que já ninguém compra, que é necessário saber vender, que os promotores não vendem metros quadrados, mas sim proporcionam oportunidades de negócio, é fundamental para que o comercial moderno tenha sucesso e se transforme num “Consultor Comercial”.
CONTENTS
In this course, your commercial team will obtain the necessary knowledge to develop an efficient and productive consultative commercial activity, focused on the relationship and trust with its participants, where we will address the following topics:
Understand that the fair industry has a story.
Understand the needs of change and why change
Understand the new trends in team management
How to improve your efficiency and be more productive
Knowing how to develop a consultative business process
Know and put into practice the 5 elements of the sale: Prospecting / Approach; Presentation; Objections; Closure; Post-sales follow up
RECIPIENTS
commercial directors
Sales Coordinators and Responsibles
sales managers
commercials
Marketing, Communication
Preencha aqui a sua Ficha de Inscrição
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Conditions of participation
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Methodology
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Trainer's Curriculum
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Program
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Investment
Consultative Sales Course
Participant Evaluation
93%
of the participants indicate that their degree of satisfaction is excellent or good.
93%
of the participants consider the course as excellent or good.
86%
of the participants consider the course content as excellent or good.
86%
of the participants consider that the knowledge acquired in this course was excellent or good.
100%
of participants would recommend this course to others.
Partners
Recommended hotel
Course of
How to Maximize Your Participation in Fairs
TIPS TO MAXIMIZE YOUR PARTICIPATION IN FAIRS
Boost your sales in the national and international market
The fairs are without a doubt one of the best marketing tools that companies have at your disposal to promote your products/services in the current market, increasing sales and consolidating your image and notoriety.
However, success depends on the planning and implementation of a correct PPF – Fair Participation Plan, defined in practice as the three fundamental steps to obtain the due return: Before, During and After.
CONTENTS
In this workshop we will cover the knowledge needed to develop an effective strategy and thus obtain the desired return on your investment in a fair, including:
Why fairs should be considered unique
How to set goals, SMART concept
How to promote your company before the fair
How to prepare your team for success
The proactive attitude during the fair
customer service
Communication, the moment of truth
The importance of intercultural communication
Qualification of visitors, lead classification criteria
The Day After, how to develop a follow-up process
The evaluation of ROI and ROO results
RECIPIENTS
Administrators/Managers/General Directors
Managers
Marketing, Communication and Human Resources Directors
Commercial Directors and Responsible for Sales
Agencies & Responsible for the participation of brands in exhibitions