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How to Maximize Your Participation in Trade Shows

TIPS TO MAXIMIZE YOUR PARTICIPATION IN FAIRS

Boost your sales in the national and international market

Fairs are undoubtedly one of the best marketing tools that companies have at their disposal to promote their products / services in the current market, increasing sales and consolidating their image and notoriety.

However, success depends on planning and implementing a correct PPF - Plan for Participating in Fairs, defined in practice as the three fundamental steps to obtain the return due: o Before, during and after.

CONTENT

In this workshop we will cover the knowledge necessary to develop an effective strategy and thus obtain the desired return on your investment in a fair, among them:

  • Why Fairs should be considered unique

  • How to set goals, SMART concept

  • How to promote your company before the fair

  • How to prepare your team for success

  • The proactive attitude during the fair

  • Customer service

  • Communication, the moment of truth

  • The importance of intercultural communication

  • Visitor qualification, lead ranking criteria

  • Day After, how to develop a follow-up process

  • Evaluation of ROI and ROO results

RECIPIENTS

  • Administrators / Managers / General Directors

  • Managers

  • Marketing, Communication and Human Resources Directors

  • Commercial and Sales Directors

  • Agencies & Responsible for the participation of brands in exhibitions

CONTACT US

PORTUGAL

Rua Movimento das Forças Armadas, 30-B
2845-605 Amora, Seixal
Portugal
Tel.: +351 212 548 200
Fax: +351 212 548 209 

E-mail: info@newevents.com.pt

BRASIL

Av. Paulista 2073, Horsa II 17ºAndar, Conj 1702
CEP 01311-300 S. Paulo – SP Brasil
Tel.: +55 (11) 3373-7449
Fax: +55 (11) 3373-7510

E-mail: info@newevents.com.br