Consultative Sales Course

Attentive to the commercial needs of the fairs today, NewEvents Academy, created and developed a consultative sales course in a practical and interactive way to offer promoters who need to increase the efficiency and productivity of their teams and thus improve their business results.

This course aims, first of all, to change mentalities and make us understand that we are in a time of change in which the needs of customers have to be understood in order to present appropriate solutions.

Understanding that no one buys, that it is necessary to know how to sell, that the promoters do not sell square meters, but rather provide business opportunities, is essential for the modern commercial to be successful and become a “Commercial Consultant”.


In this course your commercial team will obtain the necessary knowledge to develop an efficient and productive consultative commercial activity, focused on the relationship and trust with its participants, where we will address the following topics:

  • Understand that the trade show industry has a history.

  • Understand the needs of change and why to change

  • Understand new trends in team management

  • How to improve your efficiency and get more productivity

  • Know how to develop a consultative business process

  • Know and put into practice the 5 elements of the sale: Prospecting / Approach; Presentation; Objections; Closure; Follow up after sales



  • Commercial Directors

  • Sales Coordinators and Responsible

  • Sales Managers

  • Commercials

  • Marketing, Communication

Consultative Sales Course

  • Conditions of participation

  • Methodology

  • Trainer's Curriculum

  • Program

  • Investment

Evaluation of Participants


of the participants indicate that their level of satisfaction is excellent or good


of participants consider the course to be excellent or good


of participants consider the course content to be excellent or good


of the participants consider that the knowledge acquired in this course was excellent or good


participants would recommend this course to others

What our professionals say

Ima Lima,


“Selling is not a gift but a skill that is also acquired through experience and courses. It is necessary to recycle, add and gain new skills. I liked the analogies, the current issues, new approaches to a market that is going through a difficult time. I added a lot. Know-how and skills are acquired through experience and refresher courses with modern approaches and within the market's update. ”


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